According to DataReportal, a Kepios analysis from January 2022 indicated that there are more than 4.74 billion social network users worldwide. Today, the world is rapidly adopting newer social networking platforms. Social networking sites have come a long way since the first social networking site,, was launched in 1997. These sites also enable marketers to reach their target audiences. Popular social networking sites - such as Facebook, Yelp, Twitter, Instagram and TikTok - enable individuals to maintain social connections, stay informed and access, as well as share a wealth of information. Social networks are one of the most important uses of the internet today. People can connect with others in the same area, families, friends, and those with the same interests. Social networks are websites and apps that allow users and organizations to connect, communicate, share information and form relationships.
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